Sometimes beginnings are scary. But when you know what you’re going to begin with is something worth the effort, why not take the risk?
Just recently, a close friend of mine began a food cart franchising business in Las Pinas. She took all the pains of going through the process: putting their couple’s savings into some sort of a risk, arranging the papers, talking with difficult-to-deal-with suppliers, and many more challenges. But with all these, almost thinking her dream will end up almost attainable but still unreachable, she emerged victorious. She’s proud of the business she was able to start up and take care of. Honoring her sacrifices and precious efforts, I decided to help her promote her business with some sort of an amateur social media release, something that looks like this:
So what’s the topic all about? Social media release? I guess so. But I would not want to write about something I know a lot of my friends have all written about in ways much better than what I could produce at this very pressuring moment. But, see. Beginnings are scary, but they will be worth all the effort when you know what you will begin is something that will bring on a change, a difference, an innovation. This goes not just for young entrepreneurs like my close friend, but for long-existing organizations who are so used to traditional press releases. Social media releases are the new faces of getting one’s business promoted and actively in touch with its target community, but it’s a trend not all organizations can easily incorporate into their traditional systems. The systems seem so complex, and honestly, they are difficult to manage. Innovation seems an option too blurry to choose. But see, big corporations, this is now the way to go. It may seem hard at first and may appear amateurish, but everything worth upholding is worth giving a try. The bottom line is, in the Internet Age, it does not really matter whether you are formal or complete; what matters is that you are human, and you relate to other humans. And it has to show in all the efforts of the organization to reach out to its target community, like, for example, the press release (which just have to be social).