Beginnings are scary

Sometimes beginnings are scary. But when you know what you’re going to begin with is something worth the effort, why not take the risk?

Just recently, a close friend of mine began a food cart franchising business in Las Pinas. She took all the pains of going through the process: putting their couple’s savings into some sort of a risk, arranging the papers, talking with difficult-to-deal-with suppliers, and many more challenges. But with all these, almost thinking her dream will end up almost attainable but still unreachable, she emerged victorious. She’s proud of the business she was able to start up and take care of. Honoring her sacrifices and precious efforts, I decided to help her promote her business with some sort of an amateur social media release, something that looks like this:

Quite amateurish, it seems.

So what’s the topic all about? Social media release? I guess so. But I would not want to write about something I know a lot of my friends have all written about in ways much better than what I could produce at this very pressuring moment. But, see. Beginnings are scary, but they will be worth all the effort when you know what you will begin is something that will bring on a change, a difference, an innovation. This goes not just for young entrepreneurs like my close friend, but for long-existing organizations who are so used to traditional press releases. Social media releases are the new faces of getting one’s business promoted and actively in touch with its target community, but it’s a trend not all organizations can easily incorporate into their traditional systems. The systems seem so complex, and honestly, they are difficult to manage. Innovation seems an option too blurry to choose. But see, big corporations, this is now the way to go. It may seem hard at first and may appear amateurish, but everything worth upholding is worth giving a try. The bottom line is, in the Internet Age, it does not really matter whether you are formal or complete; what matters is that you are human, and you relate to other humans. And it has to show in all the efforts of the organization to reach out to its target community, like, for example, the press release (which just have to be social).


5 thoughts on “Beginnings are scary

  1. Hello Keren! I do believe that a social media release is a great way to help your friends promote their food cart franchise, especially that theirs is a start-up business. It’s cost-efficient and it will then reach a lot of networks if shared to the intended communities. I would like to agree with you that beginnings are scary. However, if we do not face the fear of beginning, we may not be where we are now. Our attempts to publish social media releases may also be considered scary beginnings for us. But if not for these, we may not discover that we are capable to creating PR tools that may eventually help small-scale enterprises flourish. Nice SMR, Keren! 🙂

    1. Right, xy. We should not be carried away by scary beginnings but learn to master our fear so that we could maximize our potential. that goes not just for our personal lives but for organizations as well (why do i keep repeating this line in many of my comments? haha)

      *thanks for pointing out that our attempts to publish social media releases are also considered scary beginnings. i missed out this point due to the pressure of having to go home past 12mn just to get my SMR published (online, that is.) haha. thanks! 😉

  2. I like how you talked about beginnings and went on discussing why organizations must try to do away with the good old press releases and give social media releases a chance to bring about innovation and change.

    Now, I wonder, what would be Sir Villar’s reaction if he happened to discover that we are now preparing more conversational and targeted releases in the form of SMRs? Would he celebrate the existence of SMRs, or would would he mourn for those press releases? Haha!

    Recently, I checked my old files and saw the press release I submitted to Sir Villar. It was the kind of press release that boasts of the organization’s prestige; unlike the SMRs we prepared which are not so, in your words, formal but encourage conversations among influencers, the media, bloggers, and consumers. I think having people to talk about your brand because of your SMR is a good sign of success because it’s a proof that you were able to send your message across and you managed to subtly endorse your product without sounding like all you wanted is their money.

    (Sorry for my incoherence. I’m too groggy. Haha!)

    1. is this a trip down oc 109.1 memory lane? 😀 well, I guess sir villar would be open to innovation (or at least i hope so). organizations just need to be social, and we have to encourage conversations about our brands if we want to survive and flourish. i believe he’s up to that. 🙂 thanks for the comment!


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